Finopolis

Russia's forum for financial technology

Silver Mercury 2026 · best event branding

Silver Mercury 2026 · best offline event

Branding
Art direction
Generative graphics
Digital design
Motion
Web design
Decor
Merch
IT solutions
Design support

Challenge

The 10th anniversary was the moment to refresh the Finopolis brand: rethink the visual style, pull the audience in deeper, and cement its status as a key venue for the fintech market. One separate focus — the Bank of Russia as the industry's leader.

Concept

Over the past 10 years the financial market changed a lot, and technology became part of the banking world. That idea sits at the core of the rebrand.

The concept joins two layers.

The first is rational: geometry, large type, and a generative grid built on the Voronoi algorithm — a nod to the stability of the banking system. The second is technological: volumetric shapes and digital plasticity that track where fintech is going.

Identity

We drew Finopolis Sans — a geometric grotesque with carefully tuned shapes.

The logo is variable: it shifts from a compact mark to a full version.

The technological layer of Finopolis went into 3D. Five clusters of the business program, five digital objects, each with its own character. We built a generative scene constructor that assembled compositions — changing light, motion, and angle.

Web and Digital

The site opens with an intro to the anniversary: a geometric "10" morphs into the Finopolis logo.

From there you move through two layers. First a flat space with the forum's history, then a step into the 3D dimension of Finopolis 2025. Scroll works as navigation between layers: up, sideways, and into depth.

The participant's digital assistant is a bot plus a mini-app. Under the hood: a RAG architecture and natural-language processing.

The mini-app holds a personal schedule, on-site navigation, a catalog of speakers and partners, the program, and notifications.

Decor and merch

We made the decor with Formika: art direction on us, production and installation on them.

The forum space became an extension of the Finopolis digital environment. At the entrance, a large installation for the "People" cluster. The entry group is built as a portal.

Inside, elements from all five clusters are in play: 3D objects, light installations, media screens, and generative graphics.

Results

Silver Mercury 2026 award for best event branding.

The forum's brand stopped being just a decorative layer.

1. A new visual language where digital, content, and space work as one system.

2. A seamless experience of the forum, from the digital environment to the physical space.

3. Finopolis set a new bar for how the Bank of Russia presents its business events — more technological, more whole.

The "10" art object at the forum entrance

Finopolis

Russia's forum for financial technology

Silver Mercury 2026 · best event branding

Silver Mercury 2026 · best offline event

BrandingArt directionGenerative graphicsDigital designMotionWeb designDecorMerchIT solutionsDesign support

The 10th anniversary was the moment to refresh the Finopolis brand: rethink the visual style, pull the audience in deeper, and cement its status as a key venue for the fintech market. One separate focus — the Bank of Russia as the industry's leader.
Over the past 10 years the financial market changed a lot, and technology became part of the banking world. That idea sits at the core of the rebrand.
The concept joins two layers.
The first is rational: geometry, large type, and a generative grid built on the Voronoi algorithm — a nod to the stability of the banking system. The second is technological: volumetric shapes and digital plasticity that track where fintech is going.
We drew Finopolis Sans — a geometric grotesque with carefully tuned shapes.
The logo is variable: it shifts from a compact mark to a full version.
The technological layer of Finopolis went into 3D. Five clusters of the business program, five digital objects, each with its own character. We built a generative scene constructor that assembled compositions — changing light, motion, and angle.
The site opens with an intro to the anniversary: a geometric "10" morphs into the Finopolis logo.
From there you move through two layers. First a flat space with the forum's history, then a step into the 3D dimension of Finopolis 2025. Scroll works as navigation between layers: up, sideways, and into depth.
The participant's digital assistant is a bot plus a mini-app. Under the hood: a RAG architecture and natural-language processing.
The mini-app holds a personal schedule, on-site navigation, a catalog of speakers and partners, the program, and notifications.
We made the decor with Formika: art direction on us, production and installation on them.
The forum space became an extension of the Finopolis digital environment. At the entrance, a large installation for the "People" cluster. The entry group is built as a portal.
Inside, elements from all five clusters are in play: 3D objects, light installations, media screens, and generative graphics.
Silver Mercury 2026 award for best event branding.
The forum's brand stopped being just a decorative layer.
1. A new visual language where digital, content, and space work as one system.
2. A seamless experience of the forum, from the digital environment to the physical space.
3. Finopolis set a new bar for how the Bank of Russia presents its business events — more technological, more whole.

Finopolis